Beware MacBook! New ASUS ProArt laptops are a content creator’s dream

ASUS has unveiled a new range of ProArt laptops at Computex 2024. Aimed at photographers, videographers and digital artists, the ProArt range features high-quality components designed to make light work of even the most demanding workloads.

The newly launched ProArt models feature Copilot – Microsoft’s AI conversational assistant that helps you search, perform tasks, generate text and create images from written or spoken ideas. ASUS also includes creator-focused AI apps like StoryCube: a smart asset management app packed with AI support to help organize scenes and generate clips. The included MuseTree app lets you generate more creativity through simple graphical interactions, while intelligently saving and managing ideas at any time. The new laptops feature a special Copilot key for quick access to the daily AI companion.

The largest new ProArt laptop is the 16-inch ProArt P16. It is powered by AMD’s latest Ryzen AI 9 HX 370 processor, which packs an NPU (neural processing unit) capable of 50 TOPS (TOPS, an acronym for ‘trillion operations per second’, is a measurement of the mathematical performance of integers; the background processing behind AI algorithms such as Copilot. An nVidia GeForce RTX 4070 GPU provides the graphics processing of the ProArt P16, which itself can achieve a TOPS score of 321. This makes the ProArt P16 the first AI PC in its kind built for advanced AI workflows in creativity, gaming and gaming productivity while delivering faster performance with apps like DaVinci Resolve and Adobe Premiere Pro.

For those who prefer a slightly more portable laptop, there is the 1.38 kg 13-inch ProArt PX13. This is a convertible/2-in-1 laptop with a 360° hinge that allows you to seamlessly switch between laptop, tent, stand or tablet modes. The PX13 features a top-of-the-line Lumina OLED display with 100% DCI-P3 color coverage, a smooth 120Hz refresh rate, HDR with up to 600 nits peak brightness, and impressive Delta E <1 color accuracy. Processing power once again comes from the same AMD Ryzen AI 9 HX 370 processor / GeForce RTX 4070 GPU combination as in the larger ProArt P16, giving the ProArt PX13 similar AI processing performance to its larger sibling. ASUS has also added advanced connectivity such as Wi-Fi 7, dual USB4 ports and a handy UHS-II micro SD card reader.

Finally, there is the ultra-compact and ultra-portable ProArt PZ13 detachable laptop. Weighing just 0.85kg it gets the same 3K Lumina display as the ProArt PX13, but here it can magnetically detach from the keyboard to become a standalone tablet. It also features a microSD slot and Copilot+ AI capabilities thanks to the AI-enabled Snapdragon processor, while boasting a large 70WH battery and IP52-rated dust and water resistance.

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